Alejandro serves as the Vice President of Marketing & Operations for Westside. He oversees the company’s day to day operations, expansion efforts, and growing team. Alejandro has a Bachelor of Arts in Psychology & Marketing and a Master of Public Administration with a concentration in Healthcare Administration. With a passion for helping others, he ensures patients and providers alike have a positive and memorable experience with Westside by fostering a company culture which embraces continuous improvement. Alejandro’s strategic mindset and diverse background empower him to easily adapt priorities to achieve company goals, establish company-wide automations, implement plans for long-term company success, launch marketing campaigns, anticipate potential issues, and mentor teammates who are continually growing through their roles. Prior to joining Westside in January 2018, Alejandro worked with national and Colorado-based nonprofits where he oversaw digital engagement and implemented mixed media strategies to drive conversions.